SMC³ Releases New Corporate Logo and Tagline
Peachtree City, Ga. - May 17, 2005—SMC³ today announced that it is using a new corporate logo, along with the tagline "Pricing Expertise Delivered." The change reinforces the company's unique role within the transportation industry.
A dedicated provider of industry data, technology tools and educational services, SMC³ has served buyers and sellers of LTL freight transportation since 1935. The company’s pricing expertise reflects its 70 years of experience, and is captured in the core functionality of its products and services.
“SMC³’s pricing expertise is the crucial intellectual component of all our major products – RateWare®, CzarLite®, Bid$enseSM, FastClass®, CarrierConnect™ – you name it,” said Jack E. Middleton, president and CEO of SMC³.
The “3” was added to SMC³’s company name in 1999, and since that time it has become synonymous with “Data, Technology and Education,” the three ways in which SMC³ delivers its pricing expertise to the transportation industry. To date, SMC³ has delivered its products and services to thousands of customers throughout the U.S., Canada and Mexico. Additionally, hundreds attend the company’s educational meetings and seminars, which are held throughout the year.
“If we kept this ‘pricing expertise’ to ourselves we would not be doing our customers or ourselves justice,” Middleton continued. “The fact that we deliver this pricing expertise through multiple channels of data services, technology tools and educational programs makes us a niche provider in our industry.”
SMC³’s new logo can be downloaded via the Press Room at www.smc3.com. SMC³’s online Press Room also includes company press releases, an SMC³ management profile and an up-to-date events calendar.
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More About SMC³Shippers, carriers and logistics service providers look to SMC³ for the technology, industry data, educational services and general know-how to achieve greater success in the transportation marketplace. Founded in 1935, SMC³ has built a reputation among industry professionals as a central knowledge base for decision support, improved collaboration and streamlined processes in the movement of freight via motor carriers. The company is headquartered in Peachtree City, Georgia, and has a satellite office in Louisville, Kentucky.